We know what you’re thinking and no, it isn’t the latest made-up headline to be featured in ‘The News of the World’ but rather the latest semi made-up headline to be featured on our blog.
Unless you live in a cave cut off from all civilisation (which we admit, would certainly be nice sometimes), we imagine you’re aware of the recent presidential election. As usual, it was all over the TV, radio and perhaps even more-so, the internet.
A lot of this media is pretty bog-standard and quite frankly boring, but there’s one video that stood out amongst the crowd. If you haven’t guessed already, we’re talking about the one with Will Ferrell.
Not got a clue what we’re talking about? Take a look below.
Funny? We thought so too and apparently, so did millions of people around the world as the video racked up over 3.5 million views in less than 4 days. Strangely, the video was actually uploaded by the official Barack Obama YouTube account and it was also featured on Obama’s official website.
What does this mean? It means that it was an official production commissioned by Barack Obama during his presidential campaign. Why? Well, each and every election there are millions of American’s that don’t cast their vote at all. The video was created to try and persuade these people to cast their vote and to ensure that they ‘have a say’ in the future of their country.
You’ll notice that the video doesn’t mention anything about who they should be voting for until the end of the video where Will says “Vote Obama! It’s a slam dunk!”. This keeps the viewer watching right until the end where they’re informed that the funny video they just watched (probably the one their mate sneakily sent them on Facebook while they were bored at work) was brought to them by Barack Obama himself.
So why Will Ferrell? What does he have to do with American politics? Well, the main reason is that he recently starred alongside Zach Galifianakis in the 2012 comedy; The Campaign but that aside, who doesn’t like Will Ferrell really!?
Barack is well known for his sense of humour and judging by comments like “Was gonna vote for Romney, but this ad changed my mind! GO OBAMA!” on YouTube, the video was pretty successful.
For us, it’s yet another example of how powerful online video can be when it’s done properly.
Here’s to President Obama!